We are Prosperity Financial 

Prosperity Financial Associates, LLC. was built upon the principle of providing our clients with exemplary financial planning and investments services.

Prosperity Financial Associates, LLC. was founded after working for a number of years as a Dave Ramsey endorsed local provider and SmartVestor Pro. While maintaining our passion for financial education, Prosperity Financial has continued to partner with clients in navigating the various phases of their financial lives.

A key component of Prosperity Financial is helping our clients protect, save and invest for their financial future and the future of their generations to come. We pride ourselves on education and communication through honesty and integrity. This is the foundation of financial planning, from which the roots of your family and financial tree can grow to produce strong fruit.


'While my clients are financially invested with me, I'm emotionally invested in them' -

Darla Pellersels, Founder and Financial Advisor

As the founder of Prosperity Financial, Darla Pellersels is a mother of two and a faithful wife of nearly 20 years. She has led a successful Letters to Troops campaign with local elementary schools and was recognized both by city and state officials before launching her career as a financial planner. She has been quoted in Glamour magazine and has contributed to several other money-related online articles as an expert in the field of financial planning. She has also spearheaded “The Women of Prosperity,” a monthly educational seminar to help bridge the gap and educate women who are often taking a more leading role in family finances.


Darla's focus is to understand your needs and desires as a client and friend by helping you navigate and plan for a financial future that you can look forward to.

“Here at Prosperity Financial, we understand the confusion, struggle or fear of not knowing what the future holds. That is why we come alongside our clients to provide a clear path of protection, investments advice and education to give you a solid foundation for future success.”

-Darla, Founder and Financial Planner

At Prosperity Financial Associates LLC., we are determined to take the weight of financial planning off of your shoulders and to give you the peace of mind that your wealth management is in good hands.

Our Tree of Life

The symbol of Prosperity Financial is a tree of life. I chose that image in honor of an amazingly strong and brave woman in my life for many years, Linda Johnson.

Linda was my father's wife and true love of 25 years. Linda is no longer with us because cancer took her from her loved ones here on earth. A few months before she passed, we went to Disney World in Florida with my kids, my husband my father and Linda. In one of the theme parks, I walked past an enormous tree. Linda, stopped to observe this tree of life with intertwined animals carved into the trunk. “This,” she said. “This is what it's all about. We are all together. We are all one.”

As she stared at that tree, I watched her face. It was filled with determination and an inner strength that was bigger than that tree. She was weak from fighting cancer, fighting for her life; looking at this tree, she knew it wasn't about her or her cancer; it was about others on this earth. Linda knew that she was going to pass away. 

On the way home from that trip, her doctor called and said they had exhausted all treatment options to help her fight the cancer that had returned after almost five years. I remember watching Linda that day. Her body was frail, but she took that information like the warrior she is. She shared with me that her biggest fear wasn't the unknown of death, but it was her legacy.

When I think of Linda and the tree of life, I think of legacy, strength, passion, and a fierce warrior that believes we are all one. I hope to pass a bit of her legacy on to every one of my clients, because she was right. It's all about what the tree of life represents; it's all about us helping one another.

For these reasons, we at Prosperity Financial Associates feel the tree of life logo truly represents our company.